I like most people have been struck and bemused with the viral spread of people dousing themselves with iced water to raise money for charity.
It comes to a heady pass when I know people who've had done such a silly thing.
Now it goes without saying I'm all for people doing silly things in general and even more so if that silliness raises money for charity.
I have to admit wondering if it was a fetish thing to get famous people to pour water over their sinuous forms often in slow motion. But that me being cynical. Is this 'sploshing'? Or just good clean fun?
However the simple fact is that it has raised a fortune for the ALS. So it is a good thing (at least it is until it gets to a state where people feel pressurised to douse themselves in icy water or to misuse the publicity).
This is good.
As it happens I'm a strong supporter of Macmillan Cancer Support as I've had their much needed help when a close family member was dying with cancer. I know only too well the thieving horror that cancer still remains and the truly great work their staff do for sufferers and their families.
I strongly support their fundraising and encourage anyone who is able to support them in any way possible. It is a great cause.
I'm deeply saddened by the way in which Macmillan has hijacked the ALS Ice Bucket challange popularity by buying google advertising to place their advert which directs people to the Macmillan Ice Bucket page at the top way before the ALS's page is even mentioned.
This is the link to this page for anyone seeking to help Macmillan by pouring cold water over themselves.
However strongly I support Macmillan and their staff it strikes me as wrong. The ALS have managed to catch the world's attention with a silly little thing which raises the profile of the awful condition and are raising huge amounts of much needed funds to best it. It strikes me as wrong that another organisation, however worthy, to try to hijack and exploit the ALS's hard work for their own ends.
As a supporter of Macmillan I can only say that this is both sad and cheapens them.
If people wish to help the ALS and it's fight to conquer Amyotrophic Lateral Sclerosis, what we here usually call Motor Neurone Disease please check out this link.
I strongly hope the ALS gets all the support it needs.